CORGHI Plays Integral Role in P ZERO WORLD Success
When it comes to passion and performance there is little doubt that Italian’s have both in equal measures, and nothing highlights this more that the recent launch of the first Pirelli ‘P Zero World’ in the Southern Hemisphere. A retail and brand experience that is uniquely Pirelli, the P ZERO WORLD concept stores are a new premium retail and brand experience offering top level products and services for drivers who expect the very best.
“There are only five P ZERO WORLD destinations globally,” explained Ari Kypuros, Manager, P ZERO WORLD Australia. ”They’re located in Dubai, Los Angeles, Munich, Monaco and of course now in Melbourne. It’s Pirelli’s global reference point for the brand.A
Pirelli hand select only the best Tyre Service businesses from around the world to wear the P ZERO WORLD brand and the team at P ZERO WORLD Australia are proud to fly the flag in the Southern Hemisphere.
Born out of the successful and well respected Mag Wheel & Tyre business that was established in 2000, Ari, his brother John and father Costa are excited about entering the next phase in their journey. The team is focused on customer education and this means that they leave confident in the knowledge that they’re getting optimal performance and more enjoyment out of their drive experience.
“Our customer philosophy is simple and proven,” said Ari. “We aim to provide the best possible service and educate our customers so that they leave here knowing more about tyres, and how they affect vehicle performance.”
To deliver on their philosophy, the team joined forces with Corghi, the world’s most innovative tyre equipment manufacturer, to ensure that P ZERO WORLD customers would have a high-level of comfort in the knowledge that their precious vehicle was being serviced using only the best tyre machinery.
“We worked closely with the team at Corghi on the workshop layout and equipment selection,” said Ari. “We have four bays. Bay one and two are designed for our focused prestige clientele and feature Corghi diagnostic, fitting and balancing equipment exclusively.”
The Corghi diagnostic equipment allows the team to match the wheels and tyres to reduce total run-out delivering in a smoother ride. These machines also ensure that expensive wheels are not marked and that they leave P ZERO WORLD in the same pristine condition, just as if they’d rolled out of the factory door.
“The Corghi Uniformity Diagnostic Tyre Changer is the hero machine in our workshop,” Ari explained. “It has the capability to diagnose an imperfection on both wheels and tyres. It features a large roller that simulates the force of the actual road on that wheel, to work out the most optimal position for that tyre to negate vibrations.”
Complimenting the Uniformity is the Corghi Eyelight diagnostic balancer. Featuring a Touchscreen monitor, contactless size detection and an automatic wheel clamping system, the Eyelight quickly completes wheel diagnosis and delivers a drift problem solution.
“The Corghi Eyelight is fast, accurate, reliable and easy-to-use,” Ari commented. “When your front of house is as impressive as ours, you need the right equipment in the workshop to back it up and there’s no doubt that Corghi have delivered on all fronts.”
In addition, the workshop also features a Corghi Master Artiglio, which is has quickly proven its value to the P ZERO WORLD team.
“The Corghi Master Artiglio tyre changer is our high volume machine,” Ari explained. “It’s super quick, 90 seconds on 90 seconds off, demounting and refitting the tyre and it’s leverless design means that there is no metal to metal contact, so there’s no chance of scratching a rim.”
There is little doubt that P ZERO WORLD Australia is truly unique and is setting a new benchmark for Tyre Service Centres, not only in Australia, but globally. On that note we thought it only deserving to have industry stalwart and founder Costa Kypuros have the last word.
“The Corghi machines, in particularly the diagnostic balancer, has help us rectify a lot of problems we wouldn’t have been able to identify in the past,” Costa said. “Life has become a lot easier fitting super low profile run flats, which used to be major headaches and very, very stressful to fit.
“I’ll tell any other tyre service owner who is willing to listen to invest in Corghi equipment. The quality of their machinery is bar none, and the accuracy that these machines provide you is exceptional,” he added.
To find out how CORGHI can design a suite of equipment to suit the specific requirements of your workshop call 1800 267 444.